Why we built this.

In sales-led enterprise software companies, the people closest to the market often see shifts in buyer behavior and competitive pressure before those changes are reflected in quarterly results. The challenge is that this perspective doesn't always reach the people setting direction.

Sales, marketing, solutions engineers, and customer success teams are often the first to spot changes in product fit and market movement. Their perspective is one of the most valuable inputs a company has.

But too often, that signal gets filtered by hierarchy, urgency, or internal politics before it reaches leadership. The issue is not a lack of insight, but a lack of a system for hearing it clearly.

That is the problem we set out to address. The Momentum Index creates a structured way to capture go-to-market intelligence, surface the patterns, and help leadership see where the market is moving and what it means for the business.

Many of these ideas are explored in greater depth in our book, Roadmap Malpractice, which argues that one of the primary functions of enterprise product teams is to help go-to-market teams win.