Who it's for
The Momentum Index is most useful when product investments are substantial, several GTM functions carry the strategy into the market, and leadership can no longer read confidence through informal conversations alone.
Operating model
Companies where multiple GTM functions carry the product into the market.
Company stage
Large enough that leadership can no longer gauge GTM confidence through informal conversations.
Product investment
Where product and engineering investments are substantial enough that getting direction wrong is expensive.
Leadership inside the company
Every executive accountable for a piece of the number gets a different read from the same instrument.
CEO / Executive Team
See where GTM confidence is strong, where functions disagree, and which concerns or opportunities deserve leadership attention.
Commercial Leadership
Understand how sales, marketing, customer success, and solutions teams view the roadmap, the narrative, and the company’s ability to compete.
Product & Engineering Leadership
Pressure-test product direction with structured GTM evidence while retaining ownership of feasibility, architecture, prioritization, and long-term vision.
Boards & Investors
Add a consistent view of GTM confidence alongside management reporting, financial results, customer data, and other operating measures.
Investors and owners
The same instrument can provide a consistent view across multiple businesses while preserving each company’s context.
Private Equity Firms & Boards
See where portfolio companies report strong alignment and where concerns are forming around roadmap confidence, narrative, capability alignment, or market signal flow.
For boards, the Index adds an independent perspective alongside management reporting. It is another input for asking better questions, not a replacement for financial, customer, or operating data.
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A 20-minute walkthrough of the instrument, the dashboard, and what running it on your GTM organization would surface.
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